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Men Can Beiersdorf Look Good


Anti-wrinkle cream, balm and Eyeliner care - for the man Nivea The producer Beiersdorf benefited from the increased awareness beauty German men. Cosmetics specifically for men drove 2007 sales of the group in the height.


Hamburg - first shave, then lashes tuschen - after the success of anti-wrinkle creams and facial balm Beiersdorf will now also make for men to offer. "Men want attractive, because the success means," said a company spokeswoman. Thanks schönheitsbewusster men, the 2007 consolidated its profits significantly.




AP
Nivea cream of Beiersdorf: sales growth in emerging countries

The "Nivea for Men" makes a fifth of Nivea turnover of 3.5 billion euros and is growing at 18 percent a year faster than the market. Nivea controls so that two-thirds of group revenues in 2007 increased by almost eight percent to 5.5 billion euro climbed. From the profit of 442 million euros to shareholders in the form of a ten to 70 cents higher dividend.
weak sales fell on the German home market. "We have in Germany in 2007 the high growth rate that we have lying around the world, can not hold," said Beiersdorf Chief Financial Officer Bernhard Düttmann. Last year, sales remained grßten the consumer products division for adjusted for special effects in 925 million euros.

High double-digit growth rates in revenues reached in the 2007, however, cosmetics manufacturers in emerging markets, where sales of skin creams and shampoos top plummeting. Above all, the business in China by 45 percent. Here, Beiersdorf recently the Chinese shampoo manufacturer C-Bons purchased. In Russia, Beiersdorf by 44 percent, India by 34 percent. On the Brazilian market reached the cosmetics group increased by 22 percent.
For 2008, Beiersdorf announced further increases in sales and profits. Additional impetus Besides new products conclusion of the Group restructuring, the most financially burdened the balance sheet. In recent years, the company of several smaller foreign companies separately. Staff was not in grßerem extent been dismantled, it noted. "We have made the restructuring when it was needed, and not only when the problems aufgetürmt," said CEO Thomas-Bernd. Beiersdorf employs around 21,100 employees.

SIL / AP


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